M&S has historically used British expertise for its Christmas adverts yearly, however this time has switched issues up by casting 32-year-old US mannequin Madisyn Ritland
Marks and Spencer has determined to recast its Christmas Advert this 12 months, with Holly Willougby now not that includes within the forged for the advert.
As an alternative, M&S has forged US mannequin Madisyn Ritland to star in its industrial, stepping away from its conventional method of casting homegrown British expertise.
Olivia Coleman and Dame Helen Mirran, who’ve each appeared in Marks and Spencer adverts previously, may also not be making an look this 12 months.
Ritland was born in Colorado and has spent a number of years as a mannequin for lingerie firm Victoria’s Secret, and can seem within the advert which is ready to hit screens in November.
Getty Photos North America)
It’s not Ritland’s first time fronting for a serious model, having additionally modelled for Chanel, Calvin Klein, and Dolce & Gabbana, in addition to engaged on a marketing campaign with italian drink producer Martini.
She is a devoted feminist, who works with campaigning group Mannequin Alliance to try to enhance working situations for girls within the trade.
Ritland has additionally been a vocal supporter of the Time’s Up motion, which is devoted to exposing and difficult excessive profile perpetrators of sexual abuse who’ve beforehand used their standing as a protect.
The brand new M&S has been tipped as being way more “shiny and excessive finish” than earlier campaigns, is being directed by Autumn de Wilde, who not too long ago directed the Oscar-nominated adaptation of Jane Austin’s “Emma”.
The advert, which was filmed final week at a studio in West London, comes as Marks and Spencer pronounces that it’s launching a brand new in-house advertising and communication staff.
Christmas advertising campaigns are all the time sizzling competitors as retailers compete over whose advert will develop into probably the most talked about of the season.
An in depth competitor of Marks and Spencer within the festive season is John Lewis, who often stun audiences with their high-value productions and endearing storylines.