How Molly-Mae Hague made her millions as new Pretty Little Thing role sparks backlash

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A multi-millionaire by the age of simply 22, Molly-Mae Hague’s rise to the highest has been quick and intensely spectacular.

After being named runner up of Love Island 2018 with boxer boyfriend Tommy Fury, she’s watched her influencer profession go from strength-to-strength – with a financial institution steadiness to match.

She insists her actuality TV fame hasn’t performed an element in her success, which final week noticed her turn out to be inventive director of quick vogue model PrettyLittleThing in a rumoured seven-figure deal.

Molly-Mae was already a profitable vogue influencer when she headed into the villa, and he or she gained Miss Teen Hertfordshire and World Teen Supermodel UK when she was 16.

However since packing her Love Island-branded suitcase and flying again to the UK after her stint on the hit ITV present, she’s not often spoken about her time on the programme.

She defined to The Solar : “I feel numerous it has come to mild about me distancing myself from the present due to the brand new present, however actually I’ve been doing that from the very begin.

“Once I got here out of Love Island, I by no means needed to be generally known as a Love Islander as a result of I felt it closed me off to numerous different alternatives that I’ve now explored in the best way I distanced myself.

Molly-Mae Hague has turn out to be a multi-millionaire since she left the Love Island villa

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“I do imagine, if I had caught with ‘I’m only a Love Islander, I’m only a Love Islander’, I in all probability wouldn’t be sitting right here now because the inventive director of PLT,” she added.

Earlier than she entered the Love Island villa as a bombshell, Molly-Mae had round 10,000 YouTube subscribers and 100,000 Instagram followers – in addition to her personal agent.

She now has a whopping 6million followers on Instagram and 1.57million subscribers on her YouTube channel.

Upon leaving the ITV2 present, she was inundated with affords for offers with manufacturers who had been eager to capitalise off her big following which then stood at round 2million.

She signed her first £50,000 take care of PrettyLittleThing however turned down £350,000 and an £80,000 Vary Rover from rival vogue model Missguided.

The rationale? She simply did not like the garments, and in contrast to a few of her fellow Love Island stars, Molly-Mae didn’t wish to plug every thing that got here her approach.

Molly-Mae starred on Love Island with Tommy Fury, who she remains to be in a relationship with

Her supervisor Francesca Britton defined to The Solar: “They stated to me, ‘We’re obsessive about Molly-Mae, we’d love her to be the face of our model, we wish her to work with us.’

“I believed, ‘Sensible!’ after which I stated to her, ‘How do you are feeling about that?’ She stated no. I stated: ‘Why? You informed me you need [to buy] that home.’

“She stated, ‘No I don’t purchase my garments from there.’”

Along with her enterprise mind working laborious, she invested an enormous quantity of her personal money in a luxurious giveaway that might find yourself incomes her 1million new followers.

In September 2020, she splashed out £8,000 on Apple and Louis Vuitton prizes for followers, so long as they adopted her, subscribed to her channel, tagged a good friend and “preferred” her faux tan model.

Trade consultants estimate that she made a return on funding of lower than 1p per follower, however the enhance in following in addition to love from her followers was priceless and along with her big following, she will now cost round £10,000 for a sponsored Instagram put up.

Molly-Mae consciously by no means spoke of Love Island once more after she left the present



Molly-Mae would then signal one other Fairly Little Factor deal, this time price £600,000, and he or she additionally partnered with manufacturers EGO sneakers, BeautyWorks and Starbucks.

She began up her personal faux tan firm, Filter By Molly-Mae, which is stocked on Fairly Little Factor.

Accounts present that her firm, MMH Group Holdings, raked in £11,000 per week between August 2019 and August 2020- a quantity anticipated to balloon even increased along with her newest deal.

This week, Molly-Mae introduced that she’d lastly made considered one of her goals come true, because it was revealed she is the brand new inventive director for PrettyLittleThing within the UK and Europe.

“That is the largest transfer in my profession up to now and I can’t clarify my gratitude to my favorite model on the planet for trusting me with this function,” she stated in a put up on Instagram.

Love Island’s Molly-Mae says distancing herself from the present made her extra profitable

She additionally revealed that she’s already designed her first clothes assortment in her new function, which is in the stores now.

However many social media customers criticised her appointment, arguing it ought to have gone to somebody with related {qualifications} and expertise.

Others identified PLT has been accused of recent slavery after journalists from the Sunday Occasions found employees had been being paid about £3.50 an hour in considered one of their garment factories in Leicester, whereas the corporate founder, Umar Kamani, is a billionaire.

There may be additionally fierce criticism of the quick vogue business basically, which is contributing to local weather change by mass-producing garments that may sometimes be worn as soon as.

However Molly-Mae was undeterred, celebrating by posting an image of her new £37,000 Cartier bracelet as a reward for all her laborious work.

Boohoo Group, which owns PLT, stated in a press release within the wake of the Sunday Occasions’ report: “Boohoo stays dedicated to supporting UK manufacturing and is decided to drive up requirements the place that is required.

“The place assist and assist for enchancment is required now we have and can proceed to supply it, to make sure that everybody working to supply clothes in Leicester is correctly remunerated, no less than the Nationwide Minimal Wage, pretty handled and secure at work.

“Nevertheless, we won’t hesitate to right away terminate relationships with any provider who’s discovered to not be performing inside each the letter and spirit of our provider code of conduct. This contains very clear expectations on transparency about second tier suppliers.”

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