French cosmetics large L’Oreal introduced Saturday it was eradicating phrases like “whitening” from its merchandise, in opposition to the backdrop of world anti-racism protests.
“The L’Oreal Group has determined to take away the phrases white/whitening, truthful/equity, mild/lightening from all its pores and skin night merchandise,” the corporate mentioned in an announcement.
The announcement follows Thursday’s determination by the Indian and Bangladeshi arms of Unilever to rename their domestically marketed “Honest & Pretty” skin-lightening cream for a similar purpose.
Anglo-Dutch agency Unilever — which reportedly raked in some $500 million in income from the product in India final 12 months — mentioned it will cease utilizing the phrase “Honest” within the title because the model was “dedicated to celebrating all pores and skin tones”.
A number of corporations — together with L’Oreal — have been criticised not too long ago for skin-lightening merchandise after the worldwide rise of the Black Lives Matter motion following the police killing within the US of African-American George Floyd final month.
Johnson & Johnson mentioned final week it will cease promoting some Neutrogena and Clear & Clear merchandise, marketed as dark-spot reducers in Asia and the Center East.
A number of American teams have mentioned they might to vary their visible id, comparable to Mars, which says it plans to develop its well-known Uncle Ben’s model, which makes use of a caricature of an African American as its brand.
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