The chart topping singer launched an Irish cream liqueur model prior to now week – however promoting the bottles within the UK goes to be a problem for the star as a model with the identify already exists
Mariah Carey’s desires of breaking into the profitable superstar alcohol model market could have hit a street bump as a model already exists with the identify of her Irish cream label.
The 52-year-old music icon is hoping to observe within the footsteps of the likes of George Clooney, Angelina Jolie and Kylie Minogue by creating an alcohol model that followers can take pleasure in.
And this week, Mariah unveiled the product of two years of improvement – her Black Irish cream liqueur; a creamy alcoholic drink.
Whereas followers everywhere in the world is perhaps wanting ahead to sampling the brand new drink, alcohol followers within the UK and Eire might need to attend somewhat longer as stories of a rival model could hamper her advance on the alcohol market on this aspect of the Atlantic.
The Solar on Sunday stories: “a model already exists with precisely the identical identify.
“Black Irish stout is produced by the Darker Nonetheless Spirits Firm in Dublin.”
The publication additionally claims a spokesperson for Mariah’s model stated the Dreamlover hit maker “owns the US rights to the identify” and that Darker Nonetheless Spirits are “within the course of” of getting their rights revoked.
The Mirror has contacted representatives for additional info.
Mariah launched her Black Irish model final week with a glittering promoting marketing campaign – which featured the star cavorting in a shimmering gown within the Caribbean whereas having fun with glasses of her creamy drink.
Posing on a seaside for a shot shared on Instagram, Mariah wrote: “Introducing Black Irish… Two years within the making. Actually a trigger for celebration!!!”
Whereas the star later added that her model is out there Unique Irish Cream, Salted Caramel, and White Chocolate flavours.
Whereas the model identify is a play on Mariah’s personal heritage – as her father was an African-American, Afro-Venezuelan man named Alfred Carey and her mom, Patricia, is of Irish descent.
Talking concerning the model final week, Mariah stated: “I wished to create one thing that embodies the vacations and provides everybody a motive to have fun year-round, and I actually suppose we’ve got achieved that with Black Irish.”
The chart topping star is simply the most recent in a long-line of well-known stars who’ve damaged into the alcohol business.
Movie star George Clooney, together with Cindy Crawford’s husband Rande Gerber, famously launched a tequila model known as Casamigos in 2013 – which was bought to Diageo in 2017 for a reported $1 billion (£734 million).
Movie star Angelina Jolie and her former husband Brad Pitt personal a winery in France which sells high-end wines underneath the model identify Miraval.
Whereas Kylie Minogue has additionally loved current success within the wine world by releasing a self-titled vary of bottles from her personal French winery.
And different celebs together with The Rock, Nick Jonas, Kendall Jenner and Rita Ora have entered the market with tequila manufacturers of their very own.