Milton Glaser, Designer Of Iconic I Love NY Logo, Dies At 91

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Milton Glaser had designed “I Love NY” brand – with pink coronary heart on white backdrop for 1977 tourism marketing campaign

New York:

If you happen to like American popular culture you definitely know his work, even in the event you don’t know his identify: graphic designer Milton Glaser, identified for his wildly fashionable “I (Coronary heart) NY” brand, died Friday on his 91st birthday.

His dying in Manhattan was confirmed by his spouse, Shirley Glaser, to The New York Instances.

Glaser, born within the Bronx to Hungarian immigrant mother and father, was identified for a joyous and retro type that helped him form the visible identification of American fashionable tradition, notably within the 1960s and 1970s.

He was additionally co-founder, with Clay Felker, of New York journal, the place he served as president and design director till 1977.

Glaser designed the “I (Coronary heart) NY” brand, with its pink coronary heart on a white background, for a 1977 marketing campaign selling the state as a tourism vacation spot. It stays omnipresent in vacationer reward outlets, identified to each customer to the US monetary capital.

However Glaser additionally captured the spirit of the time together with his promotional poster for a 1967 album of Bob Dylan’s biggest hits that depicted the singer in profile, his face in darkish shadows however with a wildly colourful, psychedelic mane of hair.

Glaser, lengthy thought-about the dean of American graphic designers, additionally reimagined the brand for DC Comics in addition to the brand of Brooklyn Brewery, now fashionable with hipsters worldwide.

Extra not too long ago, Glaser designed the poster for the ultimate season of hit TV collection “Mad Males.”

“What Milton Glaser gave to New York will lengthy survive him,” the state’s governor Andrew Cuomo stated on Twitter.

“I (Coronary heart) New York was the proper brand on the time he created it and stays so in the present day. We misplaced a superb designer and an excellent New Yorker.”

(Apart from the headline, this story has not been edited by NDTV employees and is revealed from a syndicated feed.)

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